How To Make Your Website More User Friendly
How to Make the Checkout
Process Easy to Understand for Visitors?
The ultimate goal of any website is to sell its products as well as services and this can only be possible when visitors are able to properly complete the checkout process on your site. There are several things which can be done to simplify this process and our goal here will be to explore some of the things your Toronto web design company should do in this regard.
How to simplify the checkout process?
Remove Unnecessary Fields
Users will be less interested in filling up forms which have unnecessary fields. Some examples would include forms which ask visitors to enter their alternative phone apart from the normal mobile phone or make it necessary for a visitor to enter his or her email address twice. Your Toronto web design company needs to ensure that the form consists of only the most important fields so that it takes users least amount of time to fill up the form.
If you want to expedite the checkout process on your site then it will be important to provide visitors with option of guest checkout. Users will be less interested in placing an order in case it would be necessary to register on the site and confirm such registration. As such designers need to design the site in such a way that visitors are provided both the options, of continuing the checkout process as a guest or register on the site before moving into the checkout process.
Get Rid of Distractions
If a visitor moves into checkout process then it means the person is interested in purchasing your product or service. As such your primary aim should be fulfillment of visitor’s requirement. To accomplish this task the designers need to remove all the secondary design elements which can draw their attention and only keep the ones necessary for successful completion of the checkout process. One option is to use enclosed checkout where a website is stripped of its menu links, standard header as well as the search bar which could take the visitor somewhere else on the site.
The reason is that a checkout page filled with content may well result in distraction and affect visitor’s buying decision.
However, it does not mean that your Toronto web design company should remove everything from the checkout page. It is quite likely that visitors will have questions about things like delivery, shipping policy and other terms and conditions. Thus, the design should be such that visitors are able to easily find these details on the site while going through the checkout process.
Use Progress Bar
During the checkout process visitors are interested to know where they would be going, where they are presently and how many more steps they have to perform before they finally purchase the product. Your web design firm can easily answer these questions by showing a progress bar to its users.
A Final Note
We will conclude here with a final note that there are several things which can be done to simplify the checkout process and increase conversion rates. By implementing the above mentioned suggestions you will certainly be able to make your checkout process simpler and achieve better conversions.