Be Careful While Choosing Your Business Name
The best and effective option to choose a domain name is to enlist a broker. Broker's actively reach out to buyers that they know personally, that have interest in your specific type of domain name.
They can provide a personal touch such as appraising your name and help determine what investment market should be targeted to bring in the most interest.
Unlike in auction, if your name doesn't sell they don't disclose the highest bid so the value of your name doesn't become fixed in the eyes of the market.
You can visit www.brandroot.com/free-business-name-ideas to know more about the business naming techniques and procedures.
Brokers tend to be dealing with a smaller portfolio so your name is featured more prominently. They tend to be less expensive than the aftermarket websites (typically charging around 10% but most brokers are willing to negotiate the amounts or fees depending on the name and relationship).
The challenges when dealing with a broker is that their network of buyers and the traffic to their websites tend to be much lower than those of aftermarket services.
So there you have it, if you want to maximize the value of your domain name then you want to find the right mix of creating scarcity, increasing visibility and understanding your investor audience.